SEO stands for search engine optimisation and is a way for businesses to get their websites seen by customers on search engines such as Google. They type in the things they are searching for, and businesses want their website to be the number one link to appear. Did you know that statistically people are more likely to select only the first three results on Google? They often even ignore the sponsored “paid ads” at the top of the page.
There are three main areas to SEO:
- On-site SEO
- Content Marketing
- Link Building
The onsite SEO consists of things like heading and title tags, alt text updates and other technical aspects. The content marketing side is all to do with the text on the site, so the bits the customer reads. It is important to have enough content of high quality.
Link building is an important part of SEO as it is a way to show Google et al that your website is a valuable resource for a particular topic.